Personal brand. Gosh. Do I have one? I've never really thought that I did.
However, I must have. I have a certain style I would say. Not so much a brand but a style. Old fashioned, luddite? Maybe - but that's me. That's the way I get things done. If I am to promote myself professionally, (which is the purpose of my engaging with CPD23) I think it will soon become apparent that though I may be making use of the technologies, it is as a means to end, but it's not all consuming .Having said that, even I can recognize that I am going to have to work on reinventing myself as a librarian actively engaging and enjoying promoting myself as a librarian of the 21st Century.
Promoting myself as a brand outside of work..............................I won't even go there!!
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